Nike †SWOT Analysis Essay

STRENGTHS Nike is a very competitive. It has a huge and healthy dislike of its competitors. At Atlanta Olympics, its competitor Reebok went on expense of sponsoring the games but Nike didn’t take this step. It sponsored top athletes and gained much coverage. Nike does not have factories. It does not let its cash to tie up in buildings and manufacturing employees. This model makes it a very lean organization. They manufacture high quality product at a location which offers low prices. If price gets increased, it shifts to other production location. Nike has a very strong research and development area which can be seen in its innovative product range. Nike is a global brand. It is at top position in sport brand in the World. Its famous â€Å"Swoosh† logo is instantly recognizable by people. Nike is a very professional company. It has offices in 45 different countries. It offers products all over the world. It is a fortune 500 company. It has very strong marketing campaign that increases the familiarity of its brand. It employs over 30,000 employees across the world. It has got its retail chain – Niketown. It has taken initiatives in many different branding opportunities and resulted in impressive outcomes. It provides lightweight shoes by using lunarlite materials. (Nike SWOT Analysis) WEAKNESS Though Nike has varied range of sports products but still its business’s income is depends heavily on the share of footwear market it has got. So, in case its market share decreases, it can leave the company becomes vulnerable to come down. Though Nike has got its own retailer: Niketown, its huge part of income comes from selling into retailers. And retail sector is very sensitive as well. Retailers also provide same set of experiences to customers. So, the profit margin will get affected if retailers try to sell off the products at lower prices. It has got charges against labor violations; experienced bad publicity with issues of sweatshops and practicing unethical patterns has degraded its image to some extent. Its  history involves the violations of minimum wage rates in Vietnam. For cheaper prices, it has been charged for exploiting workforces which will be employed at lower price in overseas countries. It’s been accused of providing poor working conditions to the workers. It gets constant negative criticism from anti-globalization groups. Its production is carried out at a cheaper location, so majorly it happens outside U.S. But this practice is not considered good in U.S. (Swot Analysis Nike) (Nike SWOT Analysis) OPPORTUNITY 1. The development of product range offers Nike many opportunities. Though Nike owners don’t consider its brand as a fashionable one but its customers consider it so. They don’t buy it for sports activities only. It has become a fashion trademark among customers especially the youth. This creates huge opportunities for Nike as the product could come under unfashionable tag before it wears out i.e. shoes gets replaced by the customers. 2. Opportunity also lies in developing sports wears, sunglasses and jewellery. These high end valued items will surely get associated with their mainline products. 3. It can develop its business internationally which can give strength to its global brand recognition. There are many emerging countries like China and India which offers disposable income to be spent on high value sports products. These countries have growing number of customers especially the working population. 4. There are many global sports events such as the World cup (So ccer) and the Olympics, which can be used as global marketing events. They can support the brand of the company. 5. Company can extend its reach in trendy and fashionable industry where not only Athletes but general population is also targeted. 6. There is a scope of new sponsorships. These new sponsors usually have successful ways to brandize an organization. 7. It can create new products by using waste from usual manufacture. 8. It can expand into jewellery and sunglasses items. 9. It can change its product development strategy with change in trends. 10. It can reduce controversy occurring around its business practices. (SWOT Analysis Nike, Inc.) THREATS 1. Nike has its business in several countries i.e. it is been exposed to international behavior of trade. It manufactures and sells in different  currencies. Hence costs and profit margin will fluctuate over a longer period of time. This nature of trade can put Nike on loss side. 2. The market of sports shoes is very competitive. Hence the business model developed by the owners of Nike is no longer in use. It needs to come up with a sustainable model so as to remain in the race. 3. Market is flooded with competitors who are developing alternative brands to take Nike’s market share. 4. As we have observed that retail sector is very competitive. This means customers have got lot of options available at one’s end. So if one store charges a price for a product, consumer can go to other store if that store is selling the same quality price at lower rates. Hence price sensitivity is a huge threat to Nike. 5. A global business usually experiences hiccups because abroad busin ess operations are exposed to risks of fluctuations in currencies, quotas, safeguard measures, restrictions in trades and terrorism. 6. Its exposed to risks associated with importing costs because of international barriers 7. It needs to maintain reputation as one of the eco-friendly organizations. 8. It is difficult for them to manage financial conditions in today’s economy. 9. Its association with Kobe Bryant. 10. It’s been accused for unfair labor practices. (Nike SWOT Analysis) Works Cited Nike SWOT Analysis. (n.d.). Retrieved from www.teamonedesign.com: www.teamonedesign.com/aio/mk/Nike_SWOT_Analysis.doc Swot Analysis Nike. (n.d.). Retrieved from http://www.quality-assurance-solutions.com: http://www.quality-assurance-solutions.com/swot-analysis-nike.html SWOT Analysis Nike, Inc. (n.d.). Retrieved from http://www.marketingteacher.com: http://www.marketingteacher.com/swot/nike-swot.html#

Professional Studies Essay

The word ethics originates from the Greek term ethos. Ethos means customs, habitual usage, conduct, and character. The study of ethics has led to establishing key nursing principles such as, autonomy, beneficence, nonmaleficence, justice, veracity, confidentiality, accountability and fidelity. These key principles help nurses deal with ethical or legal dilemmas. Ethics help by identifying standards, create a framework for ethical dilemmas and maintain human rights, and ethical values. Ethics help to make nurse practice safe, but also promote a positive outcome for the patient. This essay explores and identifys legal and ethical issues, from a case study, that nurses are faced with every day. The Code of Ethics for Nurses in Australia was first developed in 1993 under the auspices of the Australian Nursing Council Inc. , Royal College of Nursing, Australia and the Australian Nursing Federation. In 2000 these peak organisations agreed to undertake a joint project to review the Code of Ethics. The Code of Ethics is supported by the Code of Professional Conduct for Nurses in Australia. While the Code of Ethics focuses on the ethics and ideals of the profession, the Code of Professional Conduct identifies the minimum requirements for practice in the profession, and focuses on the clarification of professional misconduct and unprofessional conduct. The two Codes, together with published practice standards, provide a framework for nursing. Individuals have the right to make decisions related to their own health care, based on accurate and complete information given by health care providers. Nurses must be satisfied that they have the person’s consent for any care or treatment they are providing. If individuals are not able to provide consent for themselves, nurses have a role in ensuring that valid consent is obtained from the appropriate substitute decision- maker. Nurses have a responsibility to inform people about the nursing care that is available to them, and people are entitled morally to accept or reject such care. Nurses have a responsibility to respect the decisions made by each individual. his principle states that an ethical theory should allow people to reign over themselves and to be able to make decisions that apply to their lives. This means that people should have control over their lives as much as possible because they are the only people who completely understand their chosen type of lifestyle. Each man deserves respect because only he has had those exact life experiences and understands his emotions, motivations and body in such an intimate manner. In essence, this ethical principle is an extension of the ethical principle of beneficence because a person who is independent usually prefers to have control over his life experiences in order to obtain the lifestyle that he enjoys The principle of beneficence guides the ethical theory to do what is good. This priority to â€Å"do good† makes an ethical perspective and possible solution to an ethical dilemma acceptable. This principle is also related to the principle of utility, which states that we should attempt generate the largest ratio of good over evil possible in the world (2). This principle stipulates that ethical theories should strive to achieve the greatest amount of good because people benefit from the most good. This principle is mainly associated with the utilitarian ethical theory found in the following section of this paper. An example of â€Å"doing good† is found in the practice of medicine in which the health of an individual is bettered by treatment from a physician (1,2).

A Slant On

, # 8220 ; The Old Man And The Sea # 8221 ; Essay, Research Paper Santiago: A Perfect Role Model for Manolin In the novel, # 8220 ; The Old Man and the Sea # 8221 ; , Hemingway builds a character that is easy comparative to any great hero or graven image in history. This character, named # 8220 ; Santiago # 8221 ; displays the features needed to suppress his conflicts or at least make all he can to accomplish his ends. This is particularly of import sing the fact that he is looked at as a wise man of kinds by another character, the immature male child named? Manolin. ? Manolin has known the old adult male since the age of five. As a protege to Santiago, Manolin has grown to hold a great trade of regard for the old adult male. This is represented by the male child? s avidity to stand by the old adult male? s side no affair what the state of affairs is. Santiago is the prototype of the homo will, and a show for how bravery and doggedness are able to win over troubles that seem about impossible to get the better of. Early on in the novel, we see that the old adult male has fallen onto difficult times in his fishing profession. This is non the first clip this has happened though. It has been many yearss since his last gimmick and the state of affairs looks really black to those who do non cognize the old adult male? s desire and bravery. They see the# 8220 ; furrows # 8221 ; , and # 8220 ; malignant neoplastic disease blotches # 8221 ; of an old adult male, but non the eyes, which# 8220 ; have remained unchanged. # 8221 ; Most of the townsfolk know of Santiago? s looking discouragement, and their reactions to this are slightly disconnected. A good part of the townsfolk and chap fishermen sympathize for Santiago and keep a great trade of regard for this fallen hero. But the others shun him and his curst fishing fortune. They are superstitious and experience that he brings a dark cloud to loom over the small town that will cuss all of them with his exact bad fortune. However, it is clear to the reader that it is what Santiago possesses, which the pessimistic fishermen do non, that gives the old adult male an overall advantage. This prized ownership is identified by the reader as a strong will. It appears that Santiago has ever coveted the strong will. Once known as # 8220 ; El Campeon # 8221 ; , because of his singular arm-wrestling and fishing abilities, it appears that he still obtains this strong will inside him. As a human-centered in the truest sense, he was more than willing to learn the immature Manolin everything he knew of angling while Manolin was merely a really immature kid. In return, a great trade of esteem was formed by Manolin in acknowledgment for the befriending by Santiago. Presently, nevertheless, Manolin, like many of the other fishermen isn? t absolutely clear on how to react to the old adult male? s quandary. He realizes that the old adult male is in an improbably atrocious fishing drouth, but he besides remembers their doggedness in the yesteryear and the wagess they reaped for it. He decides that he will take non to listen to others such as his male parent and what they have to state, and continue in support of his friend. As a mark of his trueness, Manolin foremost asks the old adult male if he may attach to him on his following twenty-four hours? s trip to sea. At first this supplication is turned down by the old adult male. But after farther bargaining and a spot of reminiscing of better times, the old adult male agrees to some aid from the male child. The reluctance by Santiago shows his attention for the male child? s wellbeing. It is merely the adult male? s assurance in his salvation that allowed him to eventually accept the male child? s offer of aid. Santiago? s certainty in this # 8220 ; salvation # 8221 ; is perplexing to some, while Manolin has no problem hold oning the thought. This is because the qualities that have been instilled into the male child are the same as the old adult male? s. They are genuinely believing on the same wavelength. This separates, or isolates them from the remainder of the small town ; but neither the male child nor the adult male truly cares. Subsequently in the book comes the difficult trial of Santiago? s mental and physical strengths. Finally, his opportunity for salvation, comes in the signifier of a Very big fish. In fact, it is the largest fish the old adult male has of all time attempted to catch. A great conflict between the old adult male and the fish Begins. This conflict, nevertheless, is non one fueled by fury and defeat, but instead by bravery and volitions. The old adult male and the fish are similar in certain facets. These facets are recognized by the old adult male, and this is why the conflict is such an honest one apparently on both terminals of the rope. # 8220 ; There is a difference between ? killing? and the ceasing of allowing an animate being die. # 8221 ; Santiago knows this, and he is good determined to convey in the mighty fish, and intelligibly so. # 8220 ; When an single sees that all finite centres and truenesss are fliting and incapable of being permanent objects of religion, so he will abdicate all old attempts in desperation, repent in humbleness, and appreciatively do the motion of religion by which entirely his life can go meaningful and worthwhile. # 8221 ; Yet at the same clip his regard for the fish and award of his ain character clutters any opportunities of pure satisfaction for the salvation that would be the violent death of the fish. Santiago found award in everything he did. He was non a mendicant ; though he had much to implore for. He was non a quitter ; though failure long stared him in the eyes. Most significantly, he was a lovingness adult male. He cared for himself and others every bit. It was easy to see that these traits had so been passed down to Manolin. Just as the old adult male found no # 8220 ; loss of true pride # 8221 ; in his failures, the male child found similarly in his friendly relationship with the old adult male. After all, in Hemingway? s # 8220 ; hunt for wider societal significance # 8221 ; , # 8220 ; The Old Man and the Sea # 8221 ; showed it is non success that determines one? s worth. It is, as the male child and the adult male both knew, character that is the true clincher. Bibliography A ) Klemke, E.D. # 8220 ; The Meaning of Life # 8221 ; New York: Oxford University Imperativeness 1981, p. 166 B ) # 8220 ; Hemingway # 8221 ; Compton? s Pictured Encyclopedia, vol. GH Chicago: 1957 p. 378 C ) Hemingway, Ernest # 8220 ; The Old Man and the Sea # 8221 ; New York: Simon A ; Schuster 1995 D ) Singer, Peter # 8220 ; Applied Ethics # 8221 ; New York: Oxford University Imperativeness 1986, p. 87-88

Manage Your Health Inc - Work Breakdown Structure Case Study

Manage Your Health Inc - Work Breakdown Structure - Case Study Example This is a project that aims at applying various concepts that one has learned in the course of study. I have considered various, several methods when selecting this project to ensure that it is sufficient and reliable. One criterion that has enabled led to a selection of this project is the financial analysis of various projects. One must consider the one that is most beneficial and valuable. Project scope management has also been tremendously useful in its development. The weighted scoring model presents the weighted scores that each project earns when implemented using various different criteria. There are several criteria Manage Your Health can use in implementation and running of the projects. The company has emerged with the desired results by adopting the average weighted score that each project makes by taking the average score. This will ensure that the company adopts a reasonable project that will derive high benefits for the company. Analysis of this project clearly indicates that the company can reduce its operating costs, increase its cross-selling of product, and advance new web-based technologies. The project is, therefore, viable to implement since it will ensure that the organization derives reasonable benefits from it. The company can achieve this with the introduction of this project that will ensure that it will improve its interaction with customers and employees and thus achieve exemplary results. The project demands cooperation from workers and administration for it to be successful. Health Coverage Costs Business Model project emerges as the best project that the management should consider implementing. This is because it registers the highest weighted project score of 76.1. The project, therefore, emerges as the best the company should consider implementing to ensure that the organization meets the given targets. Despite the efforts of the company in changing insurance carriers several times, health care premiums continue to increase.     

Marketing plan Essay Example | Topics and Well Written Essays - 750 words

Marketing plan - Essay Example The Nokia Company and products focus on providing an up-to-date and affordable mobile experience to people globally. With the rapidly increasing smart phone market, this company faces a challenge to accomplish better quality, superior and innovative mobile devices in a highly dynamic market. According to the Q1 Interim Report on Nokia, "Net sales for the devices and services got decreased 25% quarter-on-quarter to EUR 2.9 billion†. Also, the volume for the mobile phones decreased 30% quarter-on-quarter to 55.8 million units, which is higher than the estimated value by mobile phones". Hence, observing just the beginning quarter of 2013, it can be analyzed that Nokia, the once top seller in the mobile market has fallen badly. The factor responsible for this downfall is the poor and inert marketing strategy of the company. The company and its leaders failed to understand that the mobile market is one of the fastest growing in the world and when it had the largest share in the mark et, the company stopped innovation. Moreover, the company somehow managed to overlook the competition from Apple and Samsung and when the rivals were introducing astounding new products, Nokia continued doing what it was doing and did not introduce something as fresh as the others. The current issue in hand for the company is in the booming smart phone business. The strategy of market flooding has no clear picture and confusion exists. The company needs to comprehend and address the problem to deal with Nokia Lumia phones marketing and implement a smart plan to extend this line of products. The distribution of Nokia phones is done globally at outlets which are Nokia concept stores as well as multi-brand stores. It is significant to note that Nokia has stayed on the top as the largest global vendor of mobile phones from 1998 to 2012(BBC News, 2012). During recent years, Nokia has been a successful seller of low and medium end mobile phones. However, at the moment the smart phone is t he leading and commonly used mobile device and the company could not keep pace with that technology. The decline has been stunning. The stock traded at over $40 per share in 2007. It has now fallen to under $2 (Ogg, 2012). It once had a market share of over 30% and now it has less than 4% (Calkins, 2013). The market share fell as a consequence of the speedy use of touch screen smart phones from competitor companies. Since that downfall, Nokia tried to recover through the Microsoft partnership in 2011, changing the operating system of the its' smart phones from Symbian to Windows but sales of the Nokia smart phones dived extensively (Dediu, 2013). Nokia launched its first full fledge touch screen smart phone Nokia 5800 followed by N97 in 2009. The phones did not compete well in the smart phone market. The latest range of Nokia products are the phones from the Nokia Lumia series. On the market currently, are the Lumia 925, the  Lumia 920, the  Lumia 820, the  Lumia 720, the  L umia 620  and the  Lumia 520 and the  Lumia 1020. The dominant company is on its road to failure because of major competition by Samsung, Blackberry and Apple. Even though it has so many products from the Lumia series, Nokia is still facing major competition from principally the iPhone and devices running on Android. Users still have not seen anything as remarkable from Nokia as the Samsung Galaxy S3 or the iPhone 5. The iPhone has taken over the market due to its

Ethics Essay Example | Topics and Well Written Essays - 1000 words - 5

Ethics - Essay Example In a society, this is applied to adopting policies which should serve the greatest number of people or the majority of the population and the course of action that would be untaken should have a net effect of increasing happiness.   Advocates of libertarian principles, by contrast generally criticize any distributive ideal that requires the pursuit of economic ‘patterns’, such as maximization or equality of welfare or of material goods. They argue that the pursuit of such patterns conflicts with the more important moral demands of liberty or self-ownership (Stanford Encyclopedia of Philosophy). I am more inclined to side with utilitarian justice because it is more applicable in today’s modern society that any act, policy or idea should serve the greatest number of people. It has also practical applications which in fact is even used today such the concept of progressive taxation which is really Rawl’s idea of distributive justice because this taxation tak es more from the rich and gives them more to the one who has less. 2. Explain as fully as you can John Rawls â€Å"Theory of Justice† Do you agree with theory of justice? Why or why not?   In Rawl’s theory of justice, he advance two kinds of justice which is the merit theory which as the title suggests, rewards the person depending upon one’s contribution to society. The other which is more applicable to this case is the need theory which posits that society has an obligation to help other members of society who are in need which will â€Å"balance† their disadvantaged position. In his Theory of Justice, Rawl envisions a â€Å"society of free citizens holding equal basic rights cooperating within an egalitarian economic system† (STandford Encyclopedia of Philosophy).   Thus, the issue of redistributive justice follows this principle that our government ought to redistribute wealth for the purposes of making the distribution of goods more equal. This principle of redistributive justice is not only ideal but also has practical implications. Ideal because the inequalities of society will be addressed through government mechanisms such as collecting more taxes from those who earns more so that it can give more to those who have less. I agree with Rawl’s theory of justice because of its practical implication that it minimizes or blunts the cause of social upheavals which is inequality, injustice and poverty. We all know that the chaotic countries in the Third Worlds are all caused by these elements; widespread poverty, injustice and inequality. By removing or minimizing the ill effect of widespread inequity through the government’s intervention, society will become more stable and less prone to social upheavals because those who have less, will also have less reason to complain and protest against the government. Elements in society who want to sow discontent, chaos or terror will not also prosper because the peo ple are sympathetic to the government and they cannot be agitated to go against the government because they do not feel the injustice and poverty of which chaos, anarchy and terror breeds. The other practical implication of this redistributive justice is that there will be greater social mobility in society where people has equal chance to succeed even if they have less because the government will fill in the social equation where their poverty will not

Preceptor Scenario Coursework Example | Topics and Well Written Essays - 500 words

Preceptor Scenario - Coursework Example 3). Jackie, a thirty-one-year old Japanese with two children was complained by her preceptor. The preceptor approached the manager and stated that the new nurse doesn’t listen to her and might be the least intelligent person she has ever met. The preceptor wondered how this new nurse made it to nursing school and wanted to be demoted as the new nurse’s preceptor. The manager told the preceptor to wait until she finds a replacement. While walking through the unit, the manager overheard the senior nurse belittling the new nurse in front of a group of peers. No one dared to say anything to the senior nurse and the new nurse was already upset of the situation. As the manager, the uncomfortable situation between the preceptor and the new nurse seems to be alarming and needs to be addressed promptly to avoid serious complications. The manager may call the senior nurse and the new nurse in a private conference so that none of them will feel intimidated and can freely verbalize issues and conflicts. The case of preceptorship is like meeting two strangers (Fitzpatrick& Wallace, 2009, p. 132) and by having a conversation, the senior nurse might understand the reason why the new nurse does not listen to her (e.g., language barrier) and the new nurse might address areas of change (e.g., enhancing comprehension).